Precision Farming - producing more with less

For more than 10,000 years people have cultivated crops using trial and error, received wisdom and how the soil feels when they rub it between their fingers. Only recently in history, mechanisation revolutionised the countryside with machinery and replaced horses with tractors. 

Nowadays, we’re witnessing a new farming revolution triggered by the adoption of staggering new technologies: satellites, high precision positioning systems, smart sensors and a range of IT applications combined with high-tech engineering.  

"Precision Farming: the New Agricultural Revolution" - CLICK on the image to see the video


What is Precision Farming all about?

Precision Farming is about managing variations in the field accurately to grow more food using fewer resources and reducing production costs

All aspects of the environment – soil, weather, vegetation, water – vary from place to place. And all these factors determine crop growth and farming success. Farmers have always been aware of this, but they lacked the tools to measure, map and manage these variations precisely. Thus, Precision Farming can make a difference to food production facing the challenge of a rising world population and can help farmers to achieve:


Greater sustainability                               Higher productivity                                       Economic benefits

and environmental protection


Precision Farming techniques in the crop growth cycle

In the past 10 years, Precision Farming has moved from good science to good practice - and has witnessed unprecedented growth around the globe: 70 to 80% of new farm equipment sold today has some form of Precision Farming component inside.

Thanks to cost-effective monitors and controllers and the integration into single data management systems,
Precision Farming is becoming more seamless, cost-effective and easier for farmers to install and use.


Precision Farming innovations are present in the 4 steps of the crop growth cycle: